FlipTite was designed to make tying things down faster and simpler than traditional ratchet straps. There’s no repeated pumping, gears won’t  jam, and no sudden jumps in tension as the strap tightens. The idea is straightforward: secure your load quickly, apply consistent tension, and take it off just as easily as you put it on.

Using a FlipTite strap takes just three steps. First, hook the strap to a solid anchor point. Next, pull the webbing snug over your load. Finally, swing the locking lever to apply tension and lock everything in place. One smooth motion does the work — no repeated ratcheting and no sudden jumps in tension.

Unlike cargo ratchet straps that tighten in large steps, FlipTite tightens in much smaller steps. This gives you better control and helps avoid over-tightening or under-pressure. 

When it’s time to unload, simply unlock and allow the lever swing back to release.

The videos here show FlipTite in real-world use. If you’re ready to put one to work, you can find the straps here.